| IMPLEMENTATION |
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Credit Awareness is commencing Phase III in 2010 in Lagos State. The Lagos state forum heralds the start of the Nationwide campaign. Other states for the pilot are Abia and Kaduna state. |
PHASE I
- Media awareness activities
- Documentary highlighting benefits of credit and importance of Credit responsibility
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| PHASE II |
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- National Credit Awareness and Financial Literacy Conference on 25th of November 2008
- Renowned International and Local Resource
- Conference outcome would form basis for National Campaign in 2009
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| PHASE III |
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- The campaign strategy will include the dissemination of information to various rural, semi-rural and semi urban groupings identified in the 774 local governments
- The campaign would employ the use of Road Shows, Awareness Events, pictorial literature, Live drama, adverts, infomercials, Billboards, Drama/ Dance ,TV documentary and other cultural media (all in local dialect).
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